campaign shop independent

Campaign Shop Independent

We cheerlead independents all year round, but at Summer and Christmas we transform the Holly & Co Work/ Shop into Campaign Shop Independent HQ – picking up our placards to raise awareness of all the ways you can support independents.

Campaign Shop Independent – Summer is a month long event leading up to Shop Independent Day on 25th June, exactly six months until Christmas it is a timely reminder that we need to support independents for life, not just for Christmas.

Throughout November and December we harness the collective power of independents to cut through the noise of multi-million pound advertising campaigns by the business giants as we know Christmas is ‘make or break’ for many small businesses. 

Over the last four years we’ve supported thousands of businesses and reached millions of consumers. Discover more about our previous campaigns below.


2020 was the bigger than ever! From the first annual Independent Awards to our Small Business Stories and the incredible Flying the Flag campaign. We all rallied together to encourage everyone to vote with their money and shop independently.


We created a free campaign pack, in partnership with our partners at NatWest and Royal Bank of Scotland, for small business owners to shout about their independence and to encourage the wider community to understand the value of their money.   

500 packs were sent out across the UK – from Aberdeenshire to Plymouth – and collectively we have reached over half a million people through social media. A brilliant reminder that we’re stronger together.


We picked up our placards and marched along our local high street to encourage everyone to support #CampaignShopIndependent over the festive period. 

Hundreds of you pledged your support by creating artwork inspired by the campaign and sharing the message with your communities.


In 2017 we realised that we’d been asleep at the wheel for too long. Bemoaning the clone towns we live in and supporting the rise of faceless, tax avoiding giants, but there weren’t any serious conversations about bringing about change and so we launched #CampaignShopIndependent.

It brought together the independent business community and encouraged us all to shout about why shopping independently is the way forward!