Your brand is the life force of your business, the beating heart from which everything else is born. It’s crucial you craft one that's truly yours from the beginning. It will evolve and grow over time, but by knowing it inside out from day one, it becomes deeply ingrained in your business, never to be neglected. As you’ll discover within these articles, the magic is in the detail.
Why your brand is the life force of your business
People don’t have relationships with products, they are loyal to and love brands.
Don’t worry about being shocking, worry about being remembered
with Marby & Elm
Provoking a gasp or belly laugh with your work can help you find your customer.
Save your favourite articles
On the article page click the star on the top image (when you’re logged in). You will find all your saved articles in your account.
Why brand is the most valuable asset to your business
with Rita Clifton CBE
How you engage customers and create loyalty with clarity, coherence and leadership.
You are your brand – stand out!
How presenting your true self is the best advert for your brand values.
The art of brand immersiveness – it’s all in the detail
with Hoxton Street Monster Supplies
Creating a magical world and experience that people can lose themselves in.
Holly's Business Pharmacy
Holly tackles a business topic each week on her Instagram, thanks to Dell TechnologiesFind Out More
Iconic Brands on the Podcast
From Jo Malone to Emma Bridgewater, these businesses have established themselves as household names. It is a huge privilege to hear from the founders who share their soulful and insightful stories, painting a vivid picture of the brands we all know and love.