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Your brand is the life force of your business, the beating heart from which everything else is born. It’s crucial you craft one that's truly yours from the beginning. It will evolve and grow over time, but by knowing it inside out from day one, it becomes deeply ingrained in your business, never to be neglected. As you’ll discover within these articles, the magic is in the detail.

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Iconic Brands on the Podcast

From Jo Malone to Emma Bridgewater, these businesses have established themselves as household names. It is a huge privilege to hear from the founders who share their soulful and insightful stories, painting a vivid picture of the brands we all know and love.

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