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Is your tech sustainable? 5 points for small businesses to consider

by team Holly & Co with Dell Technologies

Why do small businesses need to think about sustainable tech? According to Forbes, nearly 90% of Generation X consumers said that they would be willing to spend an extra 10% or more for sustainable products, compared to just over 34% in 2020¹. That’s almost two thirds more. That’s how quickly the sea change is occurring and it’s not just consumers that are passionate about looking after our planet. Many founders want to ensure they are running environmentally friendly, sustainable businesses too — and to live up to promises of trying to be more green.

Yet when it comes to choosing the tech or computer equipment you use, is sustainability the first thing you would think of? Potentially not. However, if we want to be able to look our customers in the eye and say we’re doing all we can to help, should it be?

Why we’re partnering with Dell Technologies for small business tech advice

With so many of our community asking how they can do more, or even how to become a B Corp business (which actions like this often count towards), we’re seeking out useful small business advice and have asked our friends at Dell to give us the lowdown on how choosing eco-friendly tech can help. Why Dell? Well as it happens, they’ve been pioneers of sustainability within the tech sector for decades. 

In fact, while some of us were busy listening to D:Ream and asking for a ‘Rachel’ haircut in the 90s, Dell was busy recycling their electronics. They were among the first to start a ‘takeback and recycling programme’ where they would set aside any tech that could be refurbished or reused, and then send the rest off for either recycling or processing. The materials they’d rescued could then be sold on — which is jolly efficient and well ahead of the curve three decades ago. So how can we follow suit to leave our own legacies to be proud of? And where do we start? Well first things first…

1. Is your monitor made sustainably?

Is the monitor you’re using sustainable? How on earth can you tell? Well most brands will be able to share the provenance of their products and the more of us that ask about these things, the more likely manufacturers will be to step up to the plate and ensure they’re providing eco-friendly options.

If you’re thinking about buying something new, Dell’s UltraSharp, C Series Video Conferencing and P Series monitors are all made using 85% recycled plastic, for example. Dell has also joined forces with Lonely Whale (a non-profit organisation), as well as the UN, and created a consortium of businesses to explore how to help reduce the amount of plastic waste that ends up in the ocean. With the shocking fact that plastic now outnumbers sea life by six to one², it’s clear that as business owners, it’s up to us to do our bit to help — especially when the Government can be slow to act. If you’re not in the market for a new monitor now, could it be a goal to buy one made from recycled plastic when the time comes maybe? For more tips on which is the best tech equipment for small businesses in general, read this article

2. Got a PC? Could that be made more innovatively too?

There are all sorts of clever design innovations happening at forward-thinking companies to help ensure the products we’re using leave a more positive impact on the environment. Ideas like using smaller motherboards inside the machines to reduce their carbon footprints by up to 50% (which Dell do). They’ve also reduced the number of screws needed to access internal components from hundreds to just four. Plus almost as much of half of the plastics used in more than 125 of Dell’s products now come from closed-loop recycled plastic (up to 90% of their OptiPlex desktops are made from it too). These are, of course, things that most of us would never even know to think about and they might seem like small changes, but as Howard Zinn famously said, “Small acts, when multiplied by millions of people, can transform the world.”

3. If you’re buying new tech, have you asked about the packaging?

This might seem like a strange thing to do but according to packaging experts, Ribble, something’s got to change if we want to reduce the 12 billion tonnes of plastic waste that’s likely to end up in landfill by 2050³. Especially when it’s estimated that our annual plastic waste would circle the earth four times already⁴. Dell’s packaging is made from 100% recycled or renewable materials — including bioplastic, bio-based rubber, ocean-bound plastic, reclaimed carbon fibre and post-consumer recycled plastic — and it’s 100% recyclable itself. Check to see if the brand you’re thinking of buying from can say the same.

4. If you’ve got a laptop carry case, do you know how it is made?

To help avoid the vast amount of carbon emissions and industrial waste generated by the dip-dying of polyester fabrics for most laptop carry cases, Dell has developed their own ‘EcoLoop’ solution — a novel way to colour materials using agents mixed with polyester pellets. This creates a consistently coloured yarn, so no additional dyeing is necessary. It uses 90% less waste water, almost a third less energy and generates 62% less CO2 emissions. Dell even rescues old laminated car windscreen glass from landfill and processes it into pellets to make a clever weatherproof coating. The entrepreneurial approach they’ve taken to every aspect of the supply and production chain is impressive and gives us all forward-thinking options to choose from.

5. What’s the greenest way of disposing of your tech?

With growing concerns about the climate crisis, e-waste and resource constraints, the question the clever folk at Dell always ask themselves is: “What if we could push reuse to the limit and dramatically reduce the carbon footprint of our products?” That’s why they set up an initiative called Concept Luna, specifically to try and reduce the amount of resources they’re using and keep as many products as possible in the circular economy.

As well as this, Dell offer a fantastic free recycling initiative for the responsible disposal of personal and business computers in any brand and condition. Learn more about eligibility on their website.  

So where does your small business come into this? Well firstly, our community should always recycle our tech when we can. If it still works, you could pass it onto friends and family, or a local charity. Just make sure you erase the data first and reset your device to factory settings. If not, there are lots of places like ‘Recycle Your Tec’ that make it easy⁵. Just call their computer recycling team and arrange a collection at a time that suits you. They will then collect and process your old equipment free of charge. 

With the BBC reporting that the ‘mountain’ of waste electronic and electrical equipment discarded in 2021 was estimated to have weighed more than 57 million tonnes⁶ — which is heavier than the Great Wall of China — it’s up to each of us to do our bit. Especially as, according to the World Economic Forum, the world’s electronic waste has a material value of £46 billion, which is more than the GDP of most countries.

All these individual elements are all things that many of us have most likely never considered, but if each one of us chose these kinds of tech products over others, the difference we could make between us is startling. So it’s worth considering or keeping in mind when the time comes to buy new kit. We may be small businesses but the impact we can make together is huge. 

Or if you’re in the market to upgrade your tech now and want to become more sustainable, use the discount code ‘Holly6’ to get 6% off your next laptop or desktop from Dell. Ts&Cs apply and are available on the Dell website. To learn more about how Dell are advancing sustainability in technology, visit their website to see the impact they have made.


  1. Forbes article on consumer demand for sustainable products
  2. Ribble plastic waste statistics 
  3. Ribble plastic waste statistics 
  4. Ribble plastic waste statistics 
  5. Recycle Your Tec
  6. BBC report on waste electronics

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