Live in Bristol

With Levi Roots

In Bristol Holly was joined by Levi Roots, creator of Reggae Reggae sauce, to hear all about his journey. Born in Jamaica, Levi came to the UK at the age of 11, not being able to read or write, and found himself struggling to find his place in Brixton in the 70’s. In their conversation, Holly & Levi discuss his difficult early years, the decision to turn his life around and the passion and determination that powered him to success today. They also cover his unforgettable appearance on Dragons Den, which would go on to supercharge his brand.

The live epsiode

In this conversation, Holly & Levi discuss his difficult early years, the decision to turn his life around and the passion and determination that powered him to success today. After stints in prison, Levi turned his life around through his sheer determination and returning to his two true passions in life – music and food, and combining them into a business. His appearance on Dragons Den set his life on a new trajectory, and after gaining investment and mentorship from Peter Jones, Levi’s Reggae Reggae sauce went from strength to strength.

JOIN OUR CO‑MMUNITY

Sign up to our emails to receive Holly’s favourite small business finds, the latest campaign news and product releases and exclusive offers, straight to your inbox.