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Co-Founders

Last week I touched on the topic of co-founders and business partners and how the f*ck you find them! It’s one of my most asked questions and I always compare it to a marriage. Because when you’re looking for someone to work with, you’re following the same emotional touchpoints as when you’re looking for a ‘love relationship’! Here’s some things I’ve learnt over my career when it comes to finding your business other half!
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Have a history of working together… If possible, it’s best to work with someone you’ve known for a while or have collaborated with before. My first co-founder was my boss, I knew we could work together and she was always the yin to my yang. You need to enjoy spending time with them or have a shared passion.
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Integrity and honesty are musts! My sister is my 2nd co-founder and I trust her no matter what. But what happens when you don’t have an obvious option within your colleagues, friends or family? It becomes much harder! Do you go through social media? Networking nights? You might meet a likeminded parent on the playground, or join online “matchmaking” sites for business partners – has anyone tried that?!
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One thing you must do, before looking for your partner, is work out YOUR strengths and weaknesses and identify what you need from someone else! It’s tempting to find a co-founder who is just like you, but it’s better to find someone who compliments you in the right way to benefit the future of your company. Do a personality test! Can’t advice this enough!
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When you find them, or as a sort of ‘interview’ technique, you should define your core values. By building these together and determining your priorities and goals, you’ll be setting off on an honest and open path. And you’ll get a great idea of how compatible you’ll be!
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Other things to seek out are…Someone with the same level of drive and motivation as you – something like mismatches on ‘hours’ or effort quickly lead to resentments….A personality you like – no brainer! I always recommend the radiators and not the drains! Comfort in their own skin – no ego! Insecurity and ego, like fear, can kill your partnership.
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Would love to know how you found your partner? Or if you’re looking let people know in the comments – maybe I can be a business cupid?!


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