I believe in KPI’s (key performance indicators) or ‘goals’, but not just the number kind. Normally businesses just get so stuck in the ‘target land’ being dominated by money and digits. But, actually, you need to make sure you add softer targets in there too. Ones that raise a smile. It could be, to have your birthday ‘off’ this year. Or that you hit 100, 1000, 10,000 sales! You achieve a customer satisfaction score of 99% or you win 10 awards. It doesn’t matter what these things are, but make sure they make your heart skip a beat.
For me, one of them has been to gain the holy ‘blue tick’ that Instagram gives out. It means that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents. It’s not the ego talking here, but I know that I’m building an amazing creative community and so it was important. And as I’m the luckiest boss ever, my team surprised me on my first day back, with a ‘blue tick’ brekkie. I’m here for the journey and not the destination. We believe in celebrating all the small milestones, that make this journey so special X