Over the last 15 years, I’ve had the pleasure of watching thousands of small businesses grow from the seed of an idea, to a blossoming brand, bursting with creativity ?. Though they were all from different industries, there’s golden threads of similarity that are woven between them – their businesses started as hobbies, passions or opportunities.
I call this remarkable group the ‘Good Life Companies’. They’re living their own dreams, taking destiny into their own hands, doing what they love every day. Turning passion into profit ? is a dream that so many aspire to, but are often too afraid to take a leap of faith and try it. According to a recent survey for Guardian Money by the Start Up Loans Company and YouGov – 28% of British adults have considered turning their hobby into a business, but less than a third have actually gone on to try. But out of those who have, 86% of people said that running a passion-based business gave them greater job satisfaction. ?
I mean, who would have thought that doing what you love for a living would make you happy?! Even with the pitfalls and bumps in the road, it’s still a journey to living your own dream. I thought I’d share a few tips on taking those first important steps:
- Stand Out: think about what makes your product so unique and brilliant. What will you do differently to others? What problems will you solve? Is this business, going to last over a decade?
- Research: what’s the market like? Will you have competitors? How do they price themselves? Start to paint a picture of the world you’ll be existing in. ?
- Make time for your business: start to carve out time in your diary that you solely dedicate to making your dream a reality. Small, considered steps towards your goal will help you put down strong roots that you can build your business upon. ?Don’t go waiting for a sea of time in your diary to appear!
‘Congratulations on your New Business’ Card by Angela Chick.