So often, I see a real fear in small business owners about standing out and being their true selves. In the world of clone towns we seem to be living in, it’s never been more important to find the confidence to set yourself apart and be different. People are craving unique, never before seen products or services; in a faceless world, they need have that interaction that goes the extra mile, that makes them feel like a person. Standing out from the crowd is one of the most business savvy things you can do, as it affects everything else in such a positive way.
Have courage to be yourself and be true to your values. Have the confidence to stand out and be remembered. From your products, to the tone of voice in your communication, be more ‘you’ in every sense of the term. Turn heads; delight people with your personality, show them that there are real people behind what you do.
This Wednesday morning, don’t be afraid of standing out, be scared to blend in ?