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The Revolution will be Handmade

A little something to read, as I hope you have a two min break for lunch????. The term craftivism was coined in 2003 by writer Betsy Greer in order to join the separate spheres of craft and activism. Her favourite self-created definition of the term states, “craftivism is a way of looking at life where voicing opinions through creativity makes your voice stronger, your compassion deeper & your quest for justice more infinite”

Although the term craftivism is a recent addition to crafting lexicon, the use of craft as a subversive tactic can be found throughout history. First, the word craft is often associated with trickery. To call someone crafty is to identify them as clever and cunning. In Greek, one would say to “spin” a plot. Similarly, the French word for a trick is tricoter, which means to tie or knot together. 

Sharing stories ✍?? of how people make changes in the world through creative acts of making, Betsy Greer reminds us that revolutions are small before they are grand. Betsy explores the power of being meaningful with our head and hands. Making – with active intention is a political act no matter how big or small your intention is. Making is scary, and Craftivism gives permission to craftivists to be loud or to be quiet, someone reflected after reading her book. ?? Our beautiful protest for the creative community looks to spread the message about supporting independents, shopping handmade, supporting small, supporting the underdog. Not shopping at Amazon but consuming slower, being mindful of where you shop – from your butcher, baker, coffee shop, printmaker, or anyone who has put care in creating collections, for you to shop from consciously♥️?. We’ve loved the conversations at our Campaign HQ, that have been sparked by all the artwork donated to The Work / Shop. Thank you @cotton_clara for the stunner. The conversations about conscious consuming have been daily with our customers, they really are hearing us. 

You know what we say, ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.


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