After years of working in architecture offices, Portuguese-born Pedro was tired of 9-5 London office life and was looking for a lifestyle change. He had always wanted to design and sell his own things, so he started by designing some souvenirs of Alfama, Lisbon’s oldest neighbourhood. That’s where the name Alfamarama actually comes from: a panorama of Alfama with a modern twist. After retraining as a graphic designer, Alfamarama launched online in June 2012 selling mug designs, inspired by Alfama’s patterns, shapes and colours – this soon diversified, and the rest, you could say is history!