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This is the term used to describe a brand new business. Fresh faced, wet behind the ears and baby soft skin. Startups are new to the world and are often small businesses with only a few employees, though a good one can grow rapidly.
1550s, "upstart," from verbal phrase (attested from c. 1200 in sense "rise up;" 1590s as "come suddenly into being"); see start (v.) + up (adv.). Meaning "action of starting up" is from 1845.