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27th January 2020 66mins
Co-Founders, The Power of Instagram

Building a vegan empire from the virtual world, with Ian Theasby and Henry Firth, founders of BOSH!

In a world where the digital landscape gives everyone the opportunity to build a business, how do you harness its power and use it to build the number one brand, in one of the fastest-growing movements of our time? Ian Theasby and Henry Firth, founders of BOSH! tell us how they built a highly successful business based on personalities, drive and beliefs. Sharing the secrets behind how they’ve now taken the vegan community by storm by creating what’s considered the biggest vegan cookery channel in the world, with more than 26 million views a month and writing the best selling vegan book of all time! Not bad for a business that’s only been going for three years. In this conversation you'll hear how these two went from childhood friends to navigating the unsteady waters of viral videos, building a brand only through social media and taking on an industry as old as time - helping countless people to eat less meat and become vegan! This episode will inspire anyone on the journey of building a business as BOSH! have highlighted the force and power visions of small business owners can have, on huge industries. And, how a change in diet can create a ripple effect of good, not only for your own health, the food industry but mostly for the planet we all care so much about.

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