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30. Chrissie Rucker OBE, founder of The White Company – Slow And Steady Wins The Race When It Comes To Building An Iconic Brand

In this episode, Holly meets one of her business idols – Chrissie Rucker OBE, founder of The White Company.

In this conversation, they discuss Chrissie’s incredible 25 year journey, how she has weathered the storms of retail, juggling a business whilst raising a family (with an entrepreneurial husband to boot!) and her work with the Princes Trust ‘Women Supporting Women’ and how we can all help encourage, inspire and champion women to start their own business.

Chrissie founded The White Company in 1994, from her kitchen table, starting as a small mail order business from her back room and growing to a well loved, admired brand and an icon of the British High Street. She now has 50 stores around the UK and 2 in America, turning over £200 million pounds with an online presence to rival her shops. Her journey is one of those British tales to be proud of.

Conversations of Inspiration is brought to you with support from NatWest: visit for information, tips and insights to help business owners meet their goals.