iconic brands

From Jo Malone and Emma Bridgewater to Sipsmith and LEON, these businesses have established themselves as household names in UK business. The stories behind these brands are fascinating and it is a huge privilege to hear them from the founders themselves. Their letters to their younger selves are soulful and insightful and, together with their story, paint the most vivid pictures of the brands we all know and love.

We're all stories

No matter how iconic the brand, every business has a story to tell. Hearing from the founders of these brands was such a treat and their stories show just how much goes on behind the scenes and how every great business starts with the same ingredients – an idea and a passionate and determined founder!

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