From Jo Malone and Emma Bridgewater to Sipsmith and LEON, these businesses have established themselves as household names in UK business. The stories behind these brands are fascinating and it is a huge privilege to hear them from the founders themselves. Their letters to their younger selves are soulful and insightful and, together with their story, paint the most vivid pictures of the brands we all know and love.
You can’t make a science out of creativity, with designer and founder, Jenny Packham
Growing a mission led business from the ground up, with Sebastian Pole co-founder of Pukka Herbs
Challenging the conventional by curating beauty, with Alexia Inge, co-founder of Cult Beauty
Finding ‘the gap’ and redefining a sector, with Taymoor Atighetchi, founder of Papier
Turning past failures into future success, with Will Beckett, co-founder of Hawksmoor
Revolutionising a dying industry, with Fairfax Hall & Sam Galsworthy, founders of Sipsmith
How to zig when the world zags, with Sir John Hegarty, founder of BBH & The Garage Soho
Visualising success, with Richard Reed CBE, co-founder of Innocent and JamJar Investments
The strength of personality when building a brand, with Johnnie Boden, founder of Boden
The spirit required to build iconic brands, with Jo Malone CBE, founder of Jo Loves
We're all stories
No matter how iconic the brand, every business has a story to tell. Hearing from the founders of these brands was such a treat and their stories show just how much goes on behind the scenes and how every great business starts with the same ingredients – an idea and a passionate and determined founder!
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