The strength of personality when building a brand, with Johnnie Boden, founder of Boden
Since launching as a menswear catalogue in 1991, Boden has grown to become synonymous with a colourful and creative spirit, which founder Johnnie Boden personifies. Holly visited Johnnie, now creative director of the company, in Boden's London offices to hear about what led him to start Boden, finding creative fulfilment, and a very special letter (not to be missed) to his younger self at the end.
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