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The strength of personality when building a brand, with Johnnie Boden, founder of Boden

Since launching as a menswear catalogue in 1991, Boden has grown to become synonymous with a colourful and creative spirit, which founder Johnnie Boden personifies. Holly visited Johnnie, now creative director of the company, in Boden's London offices to hear about what led him to start Boden, finding creative fulfilment, and a very special letter (not to be missed) to his younger self at the end. Conversations of Inspiration is brought to you with support from NatWest: visit for information, tips and insights to help business owners meet their goals.

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