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A Whole New Mind

£9.99

The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers creative and emphatic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. If it’s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, you have to get this book.

Lawyers. Doctors. Accountants. Engineers. That’s what our parents encouraged us to become. They were wrong.

Gone is the age of left-brain dominance. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfilment and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.

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