Dave Buonaguidi is truly one of a kind, a maverick in the advertising world for over 30 years, and one of our favourite Podcast Guests.
His book takes you on a rambling journey (in his imitable, straight talking, creative and often expletive way) through his diverse career, from small London ad agencies to top multinationals.
His story shows that working your bollocks off pays dividends, that if you’re nice and good, interesting projects will come your way, that everything gets better when you’re having fun and that doing great work is f**king hard. He also reveals what makes a good pitch, what makes somewhere a great place to work and who and how to hire. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.