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Jeopardy: The Danger of Playing it Safe
Wilfred Emmanuel-Jones is no stranger to jeopardy: he remortgaged his house in 2005 to launch his brand ‘The Black Farmer’ from nothing. Its products are now stocked in all major supermarkets and the business has an annual turnover of several million.
In this book, he shows that only by embracing jeopardy, and liberating ourselves from the shackles of uncertainty and self-doubt, can we realise our full potential.
Holly and Wilfred met to record an amazing episode of Conversations of Inspiration and talked more about his incredible journey in life and business. Why not take some time to listen to our podcast.
Born in Jamaica and brought up in inner-city Birmingham, UK, Wilfred fulfilled his childhood dream to own a small piece of the British countryside, when he bought his farm in Devon, and launched the Black Farmer Brand. Wilfred had previously worked as a chef, and as a producer/director for the BBC, where he brought many of the top celebrity chefs to the small screen for the first time, including Gordon Ramsay, Antony Worrall-Thompson, Brian Turner and James Martin.
You can also listen to Holly’s interview with Wilfred for his episode of Conversations of Inspiration.