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The Future is Make Believe


Exclusive to Holly & Co!

Did you know that winners of some of the world’s highest awards (Nobel prizes) also spent more time as kids in imaginary worlds? Fabled – the wonderful platform behind this glorious book – think all kids are creative superheroes in training (as do we!) and they are on a mission to help you be part of the most imaginative generation the world has ever known.

Fall in love with creative writing and fly away with these amazing stories. The Future is Make Believe! A beautifully illustrated treasury of tales and storytelling advice from authors aged 2-12. Who better to inspire you than other kids!

There are over 40 stories to dive into, and over 20 tips, as well as the Fabled Field Guide to Storytelling — creative exercises and guidance from Fabled.

This is a book on a mission to inspire kids and grown-ups everywhere to make believe better.

Laura Hamm, founder of Fabled, created this fantastic child-led platform, to encourage kids to create and share their stories.

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Our online shop is open, but do bear with us as orders might take a little longer to arrive than usual. Thank you for supporting small business!

We send all orders via the Royal Mail. For more information please visit our Delivery & Returns policy.

We hope you love your order, but should you wish to return it you can do so by following the instructions set out in the returns section of our Delivery & Returns policy.


Laura Hamm started Fabled to help kids have their stories heard. Bringing what she loved to do as an 8 year old into the digital age! She believes that make believe is the future and listening to, inspiring and celebrating young voices is how you get there. Fabled has a free storytelling platform – a child-led space for creating and sharing stories. 

As well as their new book,  there’s a Fabled Kids podcast of stories by kids, and you can follow them on social on @fabled_kidsLaura’s a recovering bureaucrat, having worked everywhere from 10 Downing Street to the National Security Secretariat, she’s now all about the global imagination deficit! 

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