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In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.