Strong female founders
One of our four main missions here at Holly & Co is to empower female founders. By championing and enabling more women to start and scale businesses at the same rate as men, we could add a further £250 billion to the UK economy over the next five years. Plus did you know that women-led small businesses already contribute £85 billion to the UK’s economic output every year? I’m especially proud of the founders in this collection because each and every one has fought hard to be here; smashing stereotypes, supporting their peers and using their businesses to help other female founders along the way. And I think you’ll rather like their incredible products, too.
Abel and the Label
Everything at Abel and The Label, makers of happy things to help happy minds, is designed by Isabelle to break down the stigma that surrounds mental health issues. She loves creating precious gifts, from prints to empowering books, that spread positivity.
AviateHer
Smash stereotypes with Krystina’s enamel pins which remind us that STEM (Science, Technology, Engineering, and Maths) is for everyone.
Black & Beech
Black & Beech is a fiercely independent business focused on the intersection of feminism fashion and motherhood. Make an impact and feel like a powerhouse in their Liberté Egalité Sororité lambswool feminist slogan scarf.
Bettercup
Help end period poverty with Ruth, founder of Bettercup, who creates sustainable menstrual cups. Every sale is matched with a gifted one to a person that needs it most.
Beyond Nine
Over our lifetime, women’s bodies can go through some incredible changes so Naomi founded Beyond Nine to create clothes that are easy, comfy, and flexible. They can be dressed up or down. Loud or quiet. In or out. They are for all women, not just mothers. And they’re for life.
Book of Deer
Illustrations and swaddles by Eilidh, designed to inspire, empower and encourage individuality in little ones and grown-ups. Their Iconic Women print has become a firm favourite for many, celebrating women who have influenced the world we live in today.
Books That Matter
How can we expect women and girls to be empowered if they’re not represented in the books they’re reading? Books That Matter create themed subscription boxes featuring a fine curated selection of female writing.
Boss Babs
Jenny founded Boss Babs while on maternity leave with her founding product, The GALphabet, A-Z flash cards of aspiring occupations which were inspired by her amazing little girl Nancy, and her hopes and dreams for her future.
Dee’s Basement
Cake decorator, baker and confectionary artist Dee says she basically ‘makes sweet, good looking things’. Her cakes have a wonderfully nostalgic feel to them, are innovative, tasty, pretty AND she even offers a postal service, too.
GirlBE
The GirlBE is the first positivity and empowerment subscription box range for girls aged 7-12 years. Each package is filled with important life lessons and messages combined into something that feels like a treat.
Girls Who Grind
Girls Who Grind is an all-female specialty coffee roastery owned and run by Fi and Casey who source exclusively from female producers, sharing their stories with the world and giving them the recognition they rightly deserve.
Hip Hip Hooray
Jenny shares illustrated stationery and gifts that celebrate and uplift women whilst also providing life-changing employment for women overcoming serious hardship; so you support positive actions for the sisterhood with every purchase.
Isabella and Us.
Isabella and Us. is a wellbeing magazine for mums, brought to you by Emma, to help them re-awaken their magic, tune in to what they really want and where they want to be, and help them take the steps to live the life they’ll want, too.
Kookie
Kookie is a girl-powered print magazine created for (and by) pre-teens that offers girls a rounded and optimistic sense of who they are and what they could become.
Little Science Co.
Little Science Co’s founder Heidi is on a mission to share the wonders of science far and wide with colourful badges and tote bags to remind everyone that scientists can look like anyone.
Muthahood
Creator of the Strong Girls Club, Mutha.Hood’s positive and powerful tees are an empowering and inspiring reminder of female strength.
Oh Mumma
Oh Mumma is a subscription box created by Shannon and Kyra to make self-care simple for the modern mum. Each Oh Mumma box brings together the best mum-tested, mum-approved, and often mum-created products — all delivered to your door.
PRICK
PRICK is London’s first boutique dedicated to cacti and succulents. Plant expert Gynelle sources a selection of unique and exotic plants and pots to bring life to your space.
Rare Birds Books
Rachel, the founder of Rare Birds Books, is on a mission to celebrate and promote women’s writing and help you read for fun with beautifully wrapped, expertly curated great books by great women.
Sojo
Anyone else got clothes they’d love to wear if only they fit them properly? Josephine Philips hasn’t. She realised she’d never get round to fixing them herself, so founded Sojo, the UK’s first clothing alterations and repairs app.
The Basket Room
Camilla and Holly at The Basket Room work with small women’s weaving cooperatives across Africa to support them to create ethical baskets and accessories woven with colour, stories and craft.
The Flock
The Flock shares news, views and interviews from a conscious, feminist perspective. It was founded by Jennifer who wanted to do things differently and to genuinely engage with modern, smart, ethically-minded women about the decisions which impact their lives.
The Mamahood
Shop the best independent mum-run brands on The Mamahood®. Founded by Diana, it’s a platform for mother makers and creators who are building a business to fill your homes with unique creativity.
Valiant Lingerie
Valiant Lingerie creates luxury, post-surgery lingerie that supports wearers to feel their confident best. Eleanor founded the business after her own experience of having a mastectomy in her early twenties, as she wanted something attractive to wear for her wedding.
Vestpod
Emilie wants to empower all women to manage their own money so take control of your bank balance with her practical money handbook ‘You’re Not Broke, You’re Pre-Rich’ which will help you spend, save and earn better.