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Craft gives us a golden thread connecting ‘us’ to the maker

It’s hard, isn’t it, to describe what true craft does to you – whether you’re the crafter or the receiver?⁠ There’s something totally and utterly unique to the feeling you experience when your eyes are delighted by a high level of talent.⁠

In this age of the single-use objects, where people throw things easily, consciously consuming – buying something made with love and care that you will treasure forever is just this other level of magical.⁠

Craft gives us a golden thread connecting ‘us’ to the maker, their story, and skill.⁠ Craft is a tool to connect the heritage of the past with our present, so thank you dear to Marna Lunt for adorning my eyes with your talent, your magic – I mean how f**king excellent is this!?⁠

Craft, making with your hands being unique within your talents is an amazing business to be in. It’s future proof, that’s for sure. It’s not part of the narrative of the past, quite the opposite. I think it will always keep consumers grounded.⁠

Thank god for craft and for people like Marna! As ever, please share SME: SOS with any small businesses you know, so we can reach and help as many as possible through this difficult time! Join me everyday on Instagram for my Daily Bulletin and to access SME: SOS resources and community, please head to @hollytucker for all the latest information and follow the conversation with #SMESOS