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Interview with The Experts #33: Ella d’Amato, CCMO of Notonthehighstreet

Holly chats to Notonthehighstreet CCMO Ella d’Amato, who has seen first hand the agility of small businesses over the past few months.

Throughout lockdown people have been staying in touch and showing their loved ones they care through the medium of thoughtful gifting – and my gosh did NOTHS and the partners come into their own! For me, the greatest moment from this conversation was sparked when we really got into talking about emotion. What makes a great product really is an emotion! That moment where you go GOSH YES!

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