Holly chats to Notonthehighstreet CCMO Ella d’Amato, who has seen first hand the agility of small businesses over the past few months.
Throughout lockdown people have been staying in touch and showing their loved ones they care through the medium of thoughtful gifting – and my gosh did NOTHS and the partners come into their own! For me, the greatest moment from this conversation was sparked when we really got into talking about emotion. What makes a great product really is an emotion! That moment where you go GOSH YES!
SME: SOS is a free resource to support and advise small businesses throughout this difficult time. Please share SME: SOS with any small businesses you know, so we can reach and help as many as possible! Join me everyday on Instagram to access SME: SOS resources and community, please head to @hollytucker for all the latest information and follow the conversation with #SMESOS