Christmas has arrived at the Holly & CoWork/Shop and I think it’s one of our best yet!
From the giant wreath on the window to the tiny trees on the tables, we’ve got small business treats to eat, shop and experience with every visit and we do hope you’ll come in to see what we’ve created for you, our lovely customers.
I talk about it a lot but retail theatre really is the one thing that independent shops can out-do the big corporations on! We have the freedom and creativity to make our spaces anything we desire and we must capitalise on that! Anything goes – you are the boss!
Instead of trying to compete on price why not set yourself apart by highlighting the other things you offer that they don’t – do you gift wrap beautifully, year-round? Can you trace every stage of production of your products? Do you only sell British made? Do you run workshops or exclusive events for your loyal customers? Is your shop just creative and drop dead georgeous? There’s so much we can offer if we just think about being independent of a different angle. Because independent shops, independent spaces are run by independent thinkers!
I know many small businesses are currently up to their eye balls in making, packing, personalising and rushing to meet the final post, so to you, I say “you can do it” and “it will be so worth it when that final package leaves your studios! Just concentrate on that mince pie of victory, whilst sipping a ‘fuck I’m amazing’ tipple or two!” Happy festive season all!