shop independent

we believe

We’re on a mission to encourage everyone to vote with their money and shop independent. Small businesses are the lifeblood of the UK economy, with SMEs making up 99.9% of all private sector businesses in the UK, and, after one of the toughest years in recent history, now more than ever small needs our support.

We’re spearheading a movement, calling on consumers to understand the value of their pound and where they spend it. Encouraging everyone to vote with their money for the kind of world they want to live in.

Holly Tucker MBE Shop Independent

Campaign Shop Independent 2020

Campaign Shop Independent 2020 returned for its fourth year and was bigger than ever! From the first annual Independent Awards to our Small Business Stories and the incredible flying the flag campaign. We all rallied together to encourage everyone to vote with their money and shop independently. 

how we're making change

Everyday we’re actively campaigning. Here are just some of the ways we’re sharing our mission to cheerlead everyone to shop independent.


Join the movement and show the world that you’re ‘truly independently owned and operated’ with our exclusive window sticker. Help encourage everyone to shop, spend, eat, drink and enjoy local!

Tag us in your pictures of your window sticker in situ using #CampaignShopIndependent