About Holly & Co

Holly & Co is the home of small business advice and inspiration. Spearheaded by our founder, Holly Tucker MBE, we’ve created a community of like minded founders and entrepreneurs, each walking their unique path, but together on the journey.

We’re leading a movement to change the small business landscape, by campaigning with four core missions and cheerleading the community of small businesses that bring colour to grey. Whether you are just taking your first steps, or have been running your business for 10 years, we’re here for you through the highs and lows of your business journey – from our podcast and IGTVs to our book, Advice Hub and more.

We believe that, if you have a passion, you have the ability to turn that passion into a business, doing what you love.

Hi, I'm Holly Tucker

Founder of notonthehighstreet and Holly & Co, and UK Ambassador to Creative Small Businesses, the past 15 years have given me the most unique and privileged birds eye view. I’ve watched and guided founders filled with passion and dreams, supporting, inspiring and championing them on their journeys.

These were the most colourful and creative businesses, yet the landscape in which they lived was grey and dominated by large corporates setting outdated business ‘rules’. So I set out on my life’s mission, to change the world of small business, creating a place that celebrates individuality, colour and creativity. A space that encourages everyone to follow their passion and build with purpose. To build a supportive community that demystifies business, breaking down the barriers that seemed to be upheld for so long.

Through my podcast, book, Instagram and Advice Hub, my aim is to give you advice and inspiration that you can’t find anywhere else, to help you to grow a business that will thrive. I’m here for you, every step of the way – think of me as your virtual cheerleader, mentor, co-founder and friend!

Our Missions

We have 4 key missions that underpin everything we do and all the content we create

Do What You Love

We want to help everyone build a business doing what they love.

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Female Founders

Empowering female founders in a male-dominated landscape.


Shop Independent

Inspiring everyone to vote with their money and shop independent.

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Supporting the next generation of founders.

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Who We Are

We’re a small team with huge ambitions – we call ourselves a ‘work family’ and we truly are. As a team, we are committed to the mission of the company and work closely together with a vision to fundamentally change the landscape for small businesses and empower everyone to build a life they love.

We have a strong entrepreneurial spirit running throughout the company and embrace individual and highly creative thinking. We’re agile, flexible and want to empower and support everyone within the Holly & Co team to find their diamond and shine bright.


For Holly’s most creative new finds and the latest small business advice, news and inspiration.