![Holly in a pink suit](/assets/images/content/a656b4fa-8ec6-4623-8dd1-fe90086056c5-original.webp)
![Holly & Co embroidered patch](/assets/images/content/80c338e6-7c6b-4eb0-86c9-fcce74378894-original.webp)
Welcome to Holly & Co
What you are about to read isn’t the story of a regular brand. Holly & Co is a marketplace bursting with purpose, passionate about redefining ‘thoughtfulness’ and truly on a mission to show the creativity and colour of the UK’s small business community (well, and to put a little fun back into retail of course!).
Want to know our story?
HERE'S WHAT MAKES US TICK
![Holly in a pink suit](/assets/images/content/a656b4fa-8ec6-4623-8dd1-fe90086056c5-original.webp)
![Holly & Co packaging](/assets/images/content/33159bc1-1629-460a-a6b2-20a52e5e402a-original.webp)
About our marketplace
![Colour Friday campaign](/assets/images/content/d56d220e-8644-488b-a888-54a8a8aa0507-original.webp)
About our campaigns
Supporting women with every purchase
DID YOU KNOW THAT 95% OF THE SMALL BUSINESSES ON OUR MARKETPLACE ARE FEMALE FOUNDED?
- 70% are also busy mums, raising the future while doing what they love
- 80% are aged 40-65, showing it's never too late to follow your dreams
- We're a 97% female team on a mission to inspire and empower others
- Celebrating craftswomen in the UK to protect their heritage crafts such as marbling — a tradition now practiced by only 12 artisans nationwide!
![Craftswomanship saw](/assets/images/content/c038beca-dc80-4ad4-9942-05d73d352510-original.webp)
Holly's Inspiration & Advice
Empowering you to start a business or live a creative life
![Brand sequin](/assets/images/content/0211190a-3806-4c0f-ab6f-f2865ce6eeee-original.webp)
Holly's Business Advice
![Conversations of inspiration logo](/assets/images/content/f2860285-e436-4935-9720-ebe129a0d9d9-original.webp)
Holly's Podcast
![Holly setting a table](/assets/images/content/98ff7a5d-5c2b-426f-9f39-13af79dbb364-original.webp)
Our Inspiration Hub
![Kitchen table](/assets/images/content/642d741f-b25f-4fbe-af77-4d0a52efa117-original.webp)
A topline tour of Holly & Co
And like all great British businesses, ours started at the kitchen table...
![Year one](/assets/images/content/063afdd0-7be2-43cf-bf52-85cb997ce224-original.webp)
The Holly & Co journey begins...
Offering colourful advice for small businesses, to inspire a fulfilling and creative life.
![Holly & Co history](/assets/images/content/cd3347b1-c3f2-4ef0-815f-a8bacb9f6aa9-original.webp)
A new brand is created
Holly & Co becomes a club that thousands of artisans strive to join. A badge of honour and a community really ready to help each other.
![Shop small](/assets/images/content/7b80fdb7-7d4c-43e0-924a-64baabdca7c3-original.webp)
We opened our Work/Shop in West London
Selling over 200 small businesses, good coffee and inspiring the local community with retail theatre. A place where you were encouraged to start your own business.
![Holly & Co history](/assets/images/content/7eb4c0dc-58b3-4c39-92d6-a4a5863c87cd-original.webp)
We launched 'Campaign Shop Independent'
Supporting independent businesses across the UK and encouraging others to do the same.
![Conversations of inspiration](/assets/images/content/e34bb5a1-c603-4e61-b142-242a8f018510-original.webp)
We launched a soulful podcast
Holly has since interviewed over 200 of the UK’s most successful founders, brands and creative thinkers.
![Do what you love congregation of inspiration](/assets/images/content/c02d8709-76f1-41c8-a964-4e33e694de4d-original.webp)
We held our first nationwide events
Hosting incredible speakers, providing networking opportunities and inspiring small business magic.
![Female founders](/assets/images/content/3e918477-4ab1-4077-b37e-71d1dbb7b199-original.webp)
We launched ‘Female Founders Unite’
Supporting and championing female founders, and the immense value and colour they bring.
![Business advice](/assets/images/content/96c93dfd-e1c0-4cb5-99c9-8cab3327d6bb-original.webp)
We launched our 'Advice Hub'
An online library full of helpful articles and ‘ungoogleable’ tips for small businesses or those dreaming of starting one.
![SME:SOS](/assets/images/content/f9173791-1b48-4a1d-8c36-98ae3b811f84-original.webp)
We launched ‘SME: SOS’ in the pandemic
We became a daily lifeline on Instagram when small businesses needed us the most.
![On air podcast](/assets/images/content/e9e9323d-06db-4caa-adc4-1e4f0aea4ad2-original.webp)
Our ‘Instagram Lives’ go live
Our way of bringing the community together and sharing advice from those in the know.
![Independent awards](/assets/images/content/0fb32d8c-c24f-413a-a0d1-e360e399d02b-original.webp)
We launched the 'Independent Awards'
A £100,000 prize pot — the largest award of its kind — to recognise the bravery and innovation of the nation’s incredible independents.
![Shop independent](/assets/images/content/2429452d-1230-41f0-ab68-33322b85a77c-original.webp)
We went on tour across the whole of the UK
Meeting over 100 small businesses in just five days to showcase the importance of supporting small.
![Colour Friday](/assets/images/content/605d99d7-a88a-48a5-80d9-23601213432b-original.webp)
We launched our Colour Friday campaign
To encourage the nation to celebrate the colour and creativity that small businesses bring.
![Do what you love book](/assets/images/content/d9b8818f-bff9-4622-a65f-907f5611beeb-original.webp)
Holly wrote a best selling book!
Offering colourful business advice in bitesize chunks, it helped people realise their dreams and became a Sunday Times Best Seller.
![Business pharmacy](/assets/images/content/62cf700f-d787-4b09-b78e-d59c9c01740d-original.webp)
Our ‘Business Pharmacy’ went live
We continue to build on our support to help small businesses grow with Instagram advice and accolades.
![Female founders](/assets/images/content/6c341907-4ba8-446b-a410-2c5c296ec311-original.webp)
Our ‘Female Founders’ campaign evolved
More than a single day (IWD), we share our lifetime commitment to supporting women year round.
![B corp](/assets/images/content/3c20773b-2613-4e43-b865-0591a0af69ab-original.webp)
We went on tour and became a B Corp business
Spreading colour across the nation, taking Holly & Co on tour, and after two years, we were proud to gain our brilliant B Corp status.
![Went to the sea](/assets/images/content/09a7502e-8f50-402e-8053-187f85eb44ed-original.webp)
We went coast to coast with ‘Campaign Shop Independent’
Flying the flag in 10 independent high streets across the UK.
![Built the Home of Small Business](/assets/images/content/9bb2e80f-3887-40d3-98fa-a4901fa71f9e-original.webp)
We built ‘The Home of Small Business’
A physical five story house and content studio, that became a shrine to small businesses — think QVC, meets Big Breakfast, meets Martha Stewart!
![Launched a marketplace](/assets/images/content/941c9e34-c462-449f-bee3-781067debe97-original.webp)
We launched our small business marketplace
Encouraging consumers to support small and vote with their money, bringing together the most creative UK small businesses.
![Micro podcast](/assets/images/content/8234b202-2be0-4264-a95d-c2e9f2fee0b9-original.webp)
We launched our micro-podcast ‘Letters To My Younger Self’
Giving life lessons learned in less than 15 minutes. We also recorded our 200th episode of Conversations of Inspiration!
![Community](/assets/images/content/a215d969-ce65-4072-bcd1-7c439bc0efff-original.webp)
We’ve become a vibrant creative community
Led by a purpose to inspire a more thoughtful way for people to shop, live and work, and with exciting plans on the horizon for 2025 — watch this space!
We believe business can change the world
we're here to help show how
![Vote with your money](/assets/images/content/c1427891-4905-407b-9feb-32595b901d81-original.webp)
About our badges
!['Build a business, change the world' flag](/assets/images/content/069a7043-759d-4ad0-b425-febf713724c5-original.webp)
Being a B Corp
![Brilliant signs drum](/assets/images/content/ddf38b84-eed8-472e-878c-eab730acd62c-original.webp)
Press & media
![Email sequin](/assets/images/content/d43a00d5-0b54-4899-9ee8-5543ae5383d4-original.webp)
Why do so many people open our emails?
From the best new gift ideas for every occasion or homeware that becomes a borderline obsession, to our founder Holly’s unique take on life (always shared with wit and wisdom), get inspiration sent straight to your inbox each week.