Welcome to
Holly & Co


A wonderful warm welcome to the home of small business advice and inspiration. If you’ve come to support small businesses and vote in our Independent Awards, or to shop from Holly Loves: the ultimate small business directory, a giant thank you.

Or if you’re a founder looking for tips, insight or a bit of ‘you can do it’, or just someone who loves championing and discovering UK independents, it’s great you’re here.

Founded by Holly Tucker MBE (who also founded notonthehighstreet), we’ve helped thousands of businesses thrive. We have a five star rated podcast Conversations of Inspiration, our Business Pharmacy on IGTV, an Advice Hub full of helpful articles, our Independent Awards and more. 

Plus we’ve launched this year’s Campaign Shop Independent and there are lots of wonderful ways to get involved. If you’re a small business, we’ve created a Colourful Campaign Support Kit full of marketing materials, ideas and tips to help spread the good word in the run up to Christmas.

Most important (and colourful) advert of the year?

Ok we’re biased but we think so. With the nation at risk of losing so many brilliant independent businesses, we wanted to do something radical to help save them. So we rallied round to create this advert made by our very own team, with a little help from some of the UK’s favourite founders, to shout about Colour Friday. Please do watch it to see why we’re encouraging everyone to support small, and tell everyone you know — because this year, it matters more than ever.


It’s the time of year where we showcase and celebrate the finest independent businesses the nation has to offer (and discover the most original, thoughtful finds for our Christmas gift lists, too). The Finalists have now been announced, but all nominated businesses can still keep canvassing for votes for the People’s Choice Award. It can’t be entered directly but any Nominee who gets the most public votes wins, so now’s the time to show your support.

A huge thanks again to our wonderful small business supporters, Dell Technologies, NatWest and Royal Mail, for making this possible.

How we can help

At whatever stage of your journey, we’re here to support and inspire you, here are just some of the ways we can help.


Weekly inspiring conversations with founders sharing soulful business lessons.

Listen here

Holly's Business Pharmacy

Tangible, honest business advice to support you on your journey.

Watch Now

Join Our Co-mmunity

Sign up to our emails to receive Holly's latest small business finds, news and content

Sign up

Mastering your money

Monthly IGTV Lives tackling financial challenges

Watch Now

Get involved

As part of the Holly & Co‑mmunity there are a whole host of ways to get involved, connect, collaborate and be inspired.

Follow Holly on Instagram


For Holly’s most creative new finds and the latest small business advice, news and inspiration.