Welcome to
Holly & Co


Our mission is to support everyone to build a business doing what they love. Founded by Holly Tucker MBE, founder of Notonthehighstreet, we’re leading the movement to support small businesses through the highs and lows of their business journey, with immersive experiences and creative content.

With our growing and thriving community behind us, we’re leading the campaign for change, focusing on our four core missions.

The Independent Awards 2020

Seven awards with a £10,000 prize each, The Independent Awards recognise and champion creative small businesses across the UK. Voting is now open!

Campaign Shop Independent

Campaign Shop Independent 2020 is back for it’s fourth year and its bigger than ever, with the first annual Independent Awards! An immersive campaign which spans the length and breadth of the country, there are numerous ways small businesses can get involved join us in flying the flag and encouraging everyone to shop independent this Christmas.

How we can help

At whatever stage of your journey, we’re here to support and inspire you, here are just some of the ways we can help.


Weekly inspiring conversations with founders sharing soulful business lessons.

Listen here

Expert interviews

Live sessions with experts and founders, sharing advice and answering your questions.

Watch now

The Marketing Kit

A free library of assets and expert advice on how to use them designed to help you connect with your customers this Christmas.


Join Our Co-mmunity

Sign up to our emails to get weekly updates from Holly and the latest campaign news!

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Get involved

As part of the Holly & Co‑mmunity there are a whole host of ways to get involved, connect, collaborate and be inspired.

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