Holly Tucker MBE is an award-winning entrepreneur, founder of Holly & Co and co-founder of notonthehighstreet.com. A passionate champion of small businesses and creativity, Holly has spent over two decades shaping a more thoughtful, colourful approach to commerce in the UK. Through Holly & Co, she celebrates and curates brilliant products by independent makers and founders, as well as offering practical advice, inspiration and a platform that shines a light on craftswomanship and purpose-driven entrepreneurship.

As a podcaster, author, campaigner and now TV presenter, Holly has become one of the leading voices of the UK’s creative economy. Her new ITV show, Be Your Own Boss, focuses on small business founders — particularly those creating and selling handmade or creative products online or by post. In each episode, Holly mentors and advises them on how to grow, scale and thrive.

Her national Colour Friday movement reimagines Black Friday as a celebration of shopping small and supporting creativity. Awarded an MBE for services to small business and enterprise, Holly’s mission remains clear: to inspire people to turn their passions into meaningful businesses — and to live a life less ordinary.