Passion & Purpose Award

We believe that every business of the future will have passion at its heart and purpose that reaches far beyond its product. We’ve seen time and again how being a small businesses doesn’t mean small impact! Indeed a small group of dedicated individuals can have a huge impact when they seek to change the world, and these businesses are shining examples of that.

Not only is business with purpose good for the world, it’s the future. There is a new and growing consumer appetite which seeks to vote with their money – spending with purpose and intention. This conscious consumer wants to support and champion good business, choosing positive impact over convenience.

The Winner

Luminary Bakery

Started in 2014, Luminary is a women’s organisation that creates opportunities for women who have lived through extreme violence and disadvantage. Providing training and employment opportunities along with support and community, Covid has forced them to extend their deliveries beyond London – an avenue they hope to continue to develop in 2021.

The Runner Up

ArtHouse Unlimited

Whilst working as an art instructor with adults living with complex epilepsy, Becky was in awe of their incredible drawing styles, insights and fresh outlook. ARTHOUSE Unlimited was born to offer these adults better opportunities, a sense of purpose, skills and social inclusion within wider society.

The Judges

Sir Tim Smit KBE

Founder of The Eden Project

A true visionary, Sir Tim Smit is pioneering a social enterprise and creating a blueprint for sustainability worldwide.

Edward Perry

Co-Founder of COOK

Edward co-founded COOK in 1997 and is a passionate believer in building businesses that are a force for good.

Finalists & Nominees

Below you will find all of the businesses nominated for the Passion & Purpose Award including the finalists. Huge congratulations to all the nominees for this fantastic achievement.

Books That Matter

The UK’s leading book subscription service, inspiring women and girls through themed boxes of female-led fiction with the purpose of providing a platform for women and their work.

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Hip Hip Hooray

Spreading joy through invitations and stationery gifts and providing life-changing employment opportunities for women, rebuilding their lives after addiction or leaving the criminal justice system.


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The Basket Room

A women-led social enterprise, connecting women’s craft collectives in rural Kenya and beyond with access to the global market. Basket weaving empowers women to earn a reliable second income whilst keeping the craft alive.


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Book of Deer

Products that feature role models from around the world, to nurture limitless dreams and encourage untethered imaginations in little ones.

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Department Store For The Mind

Products that can sit in the everyday, to encourage discussion around mental health, neurodiversity and the journey we all take through our minds.

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E.C.One the Jewellers

An ethically driven, B-Corp jewellery business and the first to make Fairtrade jewellery. They create bespoke pieces and champion the work of other independent designer-makers.

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A refillable range of responsible laundry & household cleaning products that look cool, work great & radically reduce packaging waste. No dyes. No harsh chemicals. No single-use plastic bottles.

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Positive affirmation cards and posters designed to help children develop a growth mindset, create a positive inner dialogue, and boost self-esteem.

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Izzy Wheels

Transforming wheelchairs into fashion statements by collaborating with artists from around the world to create colourful wheel covers. “If you can’t stand up, stand out!”

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Our Lovely Goods

A family run business who are passionate about creating products that are good for you, your home and the environment – whilst being beautifully designed too.

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Pickle London

Happy clothing to make people smile, and to help start the conversation about mental health. Over £80,000 in sales raised so far for Mind’s #happytotalk campaign.

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Science on a postcard

Founder Heidi creates products that help scientists to spark conversations, smash stereotypes and demonstrate diversity.

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Luxury, vegan-friendly candles with lush smells, mood-boosting mantras and super burn times. 10% of profits are donated to mental health charities with £35,000 raised to date.

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Stib is a purposeful business, designing positive products to spark conversations with children about the things that really matter.

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The Beeswax Wrap Co

A female-led independent business forging the path for plastic-free and planet-friendly living in your kitchen with reusable, eco-friendly alternatives to cling film.

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The Plattery

The Plattery sells gourmet platters across the UK with all profits going directly back into their Vital Meals initiative which provides free meals & cooking classes for those most in need across London. #eatwelldogood

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The Positive Post Company

Connecting people who are unable to see loved ones. Combining writing and illustration to create beautiful paper goods that bring people together.

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The Wood Life Project

Passionate about helping change the way people buy… Creating a better tomorrow for our children and our future generations.

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With thanks to our small business supporters


Read The Independent Awards 2020 full Terms & Conditions here