Campaign Shop Independent - Christmas 2021

Launching in November, we’ll be shouting from the rooftops to encourage the nation to shop thoughtfully, independently and colourfully this Christmas. This means shining a light on small businesses of all kinds and all the magnificent colour and creativity they bring to the UK.

We want this year’s gift lists to be full of original finds, and for the brilliant businesses behind them to get the recognition and support they deserve. So you’ll find more exciting ways to get involved and more marketing support to spread the good word. Colourful campaigning is coming soon!

With thanks to our passionate small business supporters

CSI 2021 sponsors

The Independent Awards 2021

The entry stage for this year’s awards has now closed, but do check back on Wednesday 10th November to see the Nominees and start voting. Or if you’d like to know more about the awards in general, they’re spearheaded by Holly Tucker MBE (founder of notonthehighstreet and Holly & Co), alongside Dell Technologies, NatWest and Royal Mail. They were launched to recognise the bravery, innovation and sheer hard work of our incredible independents. It’s a unique opportunity for small businesses to reach new customers, get a major confidence boost and be in with a chance to win a slice of a £100,000 prize pot — the largest amount to be given away to small businesses from any UK awards.

Previous campaigns

We’ve been passionately campaigning on behalf of small UK businesses every Christmas for the past five years. 

We know how vital it is to encourage people to vote with their money year-round, so we’ve even added a summer campaign in now, too.

With thanks to our small business supporters


For Holly’s most creative new finds and the latest small business advice, news and inspiration.