What is the Campaign Support Kit?

Designed especially for small businesses, it’s a downloadable document full of all sorts of exclusive tools and advice to help you in the coming weeks (kind of like a free marketing department and support system rolled into one)! This includes: 

  • Physical assets to help spread the good word. And get as many people as possible to support your business and our community of independents this Christmas.
  • Emotional support to help you thrive not just survive! So you’ll find advice on how best to mentally prepare for this hectic time of year, as well as tips on coping with your personal festive to-do list, too.

This kit is entirely free thanks to the generosity of our small business supporters Dell Technologies, NatWest and Royal Mail and their belief in this campaign. By downloading it you’re also showing your support!

Enter your email to pledge your support and receive your free downloadable kit plus Holly's weekly email including her latest small business finds

Our Campaign Artwork

For the past five years, we’ve commissioned some fantastically eye-catching designs from some truly talented artists to encourage people to support the campaign — and this year doesn’t disappoint. We're thrilled to have worked with RUDE, a wonderful duo who create powerfully positive prints and art! Their studio in Stoke Newington is bursting with colour and even has a coffee shop called ‘Everyday Sunshine’. They’re kindred spirits and we can’t recommend them highly enough. Check them out.

Our Shop Independent Collection

A range of products designed to help small businesses declare their independence and for supporters to shout loud and proud!

I Pledge to Shop Small – Window Sticker


Open / Closed and Proudly Independent Sign


Small Business Shopper


Vote With Your Money – Denim Apron


With thanks to our small business supporters