Campaign Shop Independent

Shopping small isn’t just for Christmas – or a pandemic! Now is the time for us to harness the support for independents that we’ve seen grow over the past year and ensure that it becomes an everyday habit. If every adult in the UK spent £1 a day with small businesses it would add £12billion to local economies.

So, this June has been all about Campaign Shop Independent – Summer 2021. During our month-long campaign, we’ve been making lots of noise, getting the message out across the country, and have so loved that you’ve been doing the same.

With thanks to our small business supporters

CSI 2021 sponsors

Shop Independent Day

On Friday 25 June 2021, we spread the word for EVERY adult in the UK to spend at least £1 – but hopefully, many, many more – with independent businesses.

We would love for you to keep encouraging others to do the same by sharing a picture of you with your #IndependentPound, and telling the world what supporting small means to you.⁠

Are you with us?

The Marketing Kit

The brand new Campaign Shop Independent - Summer 2021 FREE Marketing Kit is full of exclusive artwork to help you spread the word on supporting independents.

Campaign Podcast Mini Series

Each week throughout Campaign Shop Independent - Summer 2021, Holly chatted with two small business founders about their experiences and how they feel about supporting small. You can listen to all episodes below.

Episode One

Chupi Sweetman, founder of jewellery brand Chupi and Laura Wellington, founder of In Good Company.

Listen Now

Episode Two

Nikki, founder of Nikki McWilliams and Lungi Mhlanga, The Treats Club founder.

Listen Now

Episode Three

Steffi Smith, founder of The Chocolate Smiths and Kojo Marfo, founder of My Runway Group

Listen Now

Episode Four

Olivia and Daisy, founders of A South London Makers Market and Natalie and Daniel Reynolds, founders of Fred & Noah

Listen now

Previous years

This is our very first Campaign Shop Independent – Summer, however we’ve been running Campaign Shop Independent every Christmas for the last 4 years. 

Take a look at what we’ve done in previous campaigns.

With thanks to our small business supporters


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