From the day we launched Holly & Co, Instagram has been my daily outlet for all the excitement and ideas I dream up to help and inspire the independent community! It is the place where I can discover colourful small businesses at any hour of the day and chat with the most inspiring founders, makers and creatives. In short, it is one of my favourite places to ‘be’.

Today, it is more important than ever before. As we have to remain physically apart, we have come together digitally in the most ‘real’ way I have ever seen. We’re not just looking for likes, followers or empty comments. There is genuine connection, support and community – businesses helping one another get through challenging times, overcoming the idea of being ‘competitors’ and realising that the small business community voice is much louder, when we come together.