Women in business look just like you and yet, according to mainstream media, the only way a woman can run her own company is with a masculine demeanour, high heels and a bodycon dress.

On International Women’s Day, Tuesday 8th March 2022, we’re showing the world what a founder really looks like. We’re building on the success of our campaign so far to showcase and support all those who identify as being female founder. We want to see you in your finest workwear, dungarees, boilersuits, kaftans, glitter, sequins – whatever you feel your most ‘you’ in. Headscarves and headbands are welcome too. And kids. A baby on the hip, a child by your side, whatever showcases your world. 

Then just share your images on social media using the #ThisIsWhatAFounderLooksLike and please make sure you tag @HollyTucker and @Holly.Co so we can share your picture on social and on the holly.co website, too.  

Whether you shoot it on your iPhone, camera or whatever you have to hand… just make your best ‘strong arm’ pose like this, look us dead in the eye and show the world who you are. 

Download our Female Founder Empowerment Kit below for more inspiration.

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