We are Rebecca and Karl, a husband and wife team based in Cheltenham. We started Wildflower Illustration Co. in 2015 because we believe in the power of a handwritten note to brighten someone’s day or capture a shared memory. In an increasingly digital world, we hope our cards and stationery will spread a little joy on doormats around the world.

Drawing inspiration from nature and travel, Rebecca paints to capture the beauty of the world around her, and her designs are inspired by a love for all things wild and free.

We are passionate about ensuring that we do not negatively impact upon our fragile planet, and have been doing our best to keep our footprint to a minimum since we started producing our cards in 2013.

As a business selling a physical product, we feel strongly that we must offset any impact in the creation of a physical item. We also feel passionately that the art of the written letter and card is a practice that enriches the lives of many, and that emails and texts should not blindly replace all written communication.

We therefore strive to offer a balance of both: we advocate the mindful acquisition of cherished cards and art prints, with the promise that it has been created in the most planet-friendly way we can find, and that we have replaced all (and more) that we have taken from the planet through our planting of trees.