This week Holly meets Freddie Garland, founder of Freddie’s Flowers. Fresh out of university, Freddie started work as one of Abel & Cole’s delivery drivers. Cutting his teeth selling subscription models and having parents who were florists – Freddie spotted the potential for a floral subscription delivery service. With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. With a few hard learnt lessons along the way, an ill fated milk float as a delivery vehicle and some sourcing issues – Freddie’s Flowers has gone from strength to strength.
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