Johnnie Boden CBE, founder of Boden, leaning against a staircase with his arms crossed.

Johnnie Boden CBE

Founder of Boden

In a rare, revealing interview, Boden’s founder Johnnie shares his turbulent journey to building one of the country’s most successful, personality-filled fashion brands. A rollercoaster of a story including loss and betrayal, Johnnie bares his heart to Holly Tucker in this uplifting talk.

On the strength of personality when building a brand

Why you will enjoy this episode:

  • It gives a rare insight into a brand synonymous with colourful, British fashion.
  • It’s a deeply personal conversation revealing the impact our childhood experiences can have on later life.
  • You’ll hear why strong founder vision is often the magic ingredient in creating a happy brand.

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