Johnnie Boden CBE, founder of Boden, leaning against a staircase with his arms crossed.

Johnnie Boden CBE

Founder of boden

Having weathered recessions, Brexit, Covid and now a cost of living crisis — Boden remains stronger than ever. Established as a quintessentially British brand, and now taking the US by storm, learn founder Johnnie’s secret of how he defied the fashion fads that destroyed his rivals.

On the benefits of growing older and wiser

Why you will enjoy this episode:

  • Johnnie reveals the single most valuable piece of advice he has ever received.
  • You’ll learn how Johnnie remains motivated, passionate and in love with his company.
  • Johnnie and Holly’s exploration of how to create an ethical brand sheds light on an important debate.

Other episodes you might enjoy