People are the most important thing in business, with Keith Abel, founder of Abel & Cole

This week on Conversations of Inspiration, Holly meets Keith Abel, founder of Abel & Cole. A successful and well loved entrepreneur, Keith started his entrepreneurial journey as a salesman selling potatoes door to door, where a chance encounter led him to discovering organic vegetables. At a time when everything grown was covered in chemicals, Keith quickly realised people would pay more for organic, chemical-free produce and so Abel and Cole was born, over 30 years ago. Leading the way in subscription models, Keith shares his business lessons, recounting his highs and lows with a huge dose of humour and charm. But shining throughout, is Keith's passion for nurturing and supporting talent, as well as his commitment and belief that in order to build a successful company, you must also build a strong, passionate team around you. Conversations of Inspiration is brought to you with support from NatWest. Visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals.

More info

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