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32. Keith Abel, founder of Abel & Cole – People are the most important thing in business

This week on Conversations of Inspiration, Holly meets Keith Abel, founder of Abel & Cole.

A successful and well loved entrepreneur, Keith started his entrepreneurial journey as a salesman selling potatoes door to door, where a chance encounter led him to discovering organic vegetables.

At a time when everything grown was covered in chemicals, Keith quickly realised people would pay more for organic, chemical-free produce and so Abel and Cole was born, over 30 years ago.

Leading the way in subscription models, Keith shares his business lessons, recounting his highs and lows with a huge dose of humour and charm. But shining throughout, is Keith’s passion for nurturing and supporting talent, as well as his commitment and belief that in order to build a successful company, you must also build a strong, passionate team around you.

Conversations of Inspiration is brought to you with support from NatWest: visit for information, tips and insights to help business owners meet their goals.

Show Notes

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