Finding ‘the gap’ and redefining a sector, with Taymoor Atighetchi, founder of Papier
Is it really possible to carve a new genre within a sector dominated by huge brands? Well, Taymoor Atighetchi proves it is. Coming from a long line of antique dealers, Taymoor shares his story, from a teenager selling his wares at Portobello Market to building a digital business that would redefine the stationary sector. Successfully blending the worlds of art and technology, Papier’s luxury personalised stationery connects with every important milestone of a customer's life. From discussing Taymoor’s vision and his view on creative partnerships to how he has harness the insights from the brands loyal community. Taymoor share’s his lessons as he navigates his own journey leading Papier from strength to strength.
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