Close up of woman's back as she swims, wearing Davy J Sustainable Waterwear red classic swimsuit with crossback

Davy J Waterwear

Plymouth, devon

Take the plunge with Davy J’s collection of sustainably crafted swimwear options designed to survive the dive. Uniting luxurious recycled fabrics with flattering cuts and supportive shaping, this beautiful collection reflects the brand’s passion for empowering and encouraging women to feel comfortable, confident, and fabulous in and out of the water.

The story behind the business
Meet Davy J Swimwear

Named after Davy Jones’ Locker – an idiom for the bottom of the sea – Davy J was founded by Helen Lofts, circular economy advocate, economist and winner of Women of the Future Awards for Entrepreneurship. Born and raised around the rural coastline in Devon, the concept for Davy J originates from Helen’s passion for the seas, frustrations with suits that can’t ‘keep up’ with her adventurous side and the desire to build a business that looks at resources in a different way.

The brand was launched in 2017 and has since been awarded the Positive Luxury Butterfly Mark, Royal Society of Arts Catalyst Grant for Circular Economy, won the Sustainable Design Awards & has exhibited in the Designer Showrooms at London Fashion Week.

founder Credentials

  • Female Founded Business

The Sail Loft

3 Richmond Walk



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