hackney, London

Fuss - Free Playwear for Kids

KISO was created in response to the need for trendy, practical kids clothing that can be shopped easily and guilt-free. Our colour range – affectionately named the KISO Rainbow – has been created to connect you to kids clothes in soft, modern hues and our fits are made for movement and growing bodies.

Our aim is to be as sustainable and ethical as possible while creating a new product, which is why we’re starting with our kids overalls. Our overalls are made of organic cotton, use eco-friendly dyes, are fitted with biodegradable detailing and made to be handed down, patched up and loved again and again.

The story behind the business

KISO was founded by Aimee Croysdill and Tom Russell; old friends who bumped into each other in Kyoto, Japan and found a common mission. Our name comes from the Japanese word 'Kiso' 基礎 which means ‘foundation’ or ‘base’.

Aimee is a well-known face of the fashion industry and has for many years served as stylist to names such as Vanessa Kirby, Natalie Dormer, Daniel Radcliffe and many more. She brings her eye for detail to every KISO piece and has tweaked and tailored the playwear the way she would when leading couture houses or working with her A-list clients. She is also a happy (and busy) mum of two.

Tom is an expert in mixing business and play. He is an entrepreneur that founded one of London’s busiest toy shops, as well as a luxury children’s event business. He knows what kids want.

Both Aimee and Tom believe that children’s play holds no boundaries and therefore no item of clothing should restrict them or stop them from feeling like the coolest kid in the playground.

founder Credentials


Studio 319

122 - 150 Hackney Road


E2 7QS

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