Laura Long

South London

We all have moments that we cherish forever. Stories we were told and childhood games we played.

Each delightful knitted and hand sewn gift I create is inspired by youth and designed to bring back nostalgic memories of happy times.

As we get older new and important moments are created such as a Wedding, a Birthday, a Christening and family celebrations. The products I make are designed to remind us of all these moments.

Each gift has a history and a story to tell.

I carefully hand make every item so products can be altered and designed especially for you.

Proudly independent

A few favourite PIECEs

The story behind the business
Meet Laura Long

Brought up in Brighton, dressed in jumpers made by my grandmother, I developed a love for traditional crafts and hand knitting from an early age. It is a passion that has remained with me to this day. I now have two young children who both love handmade toys.

From the complex techniques of lace making and the traditional knots of Aran knitting, to the old toys I found in my grandmother's house, it is the fascinating stories and history behind each piece that continues to inspire my collections.

Using vintage fabrics and hand stitched detailing, I have created a collection of gifts to be treasured for generations to come. I also offer a bespoke service. Working closely with clients I can match a doll's outfit to a particular occasion, creating miniature versions of a bridal party, Christening gown, birthday dress or any outfit of their choosing.

I love to bring children's drawings to life. Using found materials, print, knit and hand embroidery, I create a true likeness of the original artwork and transform it into a decoration, doll or framed piece.

In essence, I get to make tiny, hand stitched clothes and gifts for a living and bring to life the fairy tales of my childhood and the personal stories of my clients in miniature – isn't that every girl's dream job?

founder Credentials

  • Female Founded Business
  • Kidpreneur
Laura Long drawing


178 Frant Road

Flat B

Thornton Heath



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