We created Wild Clouds because we wanted more from our clothing. More sustainability, more longevity, more versatility and more comfort. We’re committed to slow fashion, making our seasonless clothing in London and India, using the most sustainable materials we can find. We want our garments to be thoughtful, accessible and playful, combining uniquely whimsical prints with practical silhouettes. With our robust designs and repair promise, our ultimate goal is to create long-lived clothes that make our customers feel magical for years and years. Wild Clouds has been an independent, female-owned business since its inception in 2021.

We make all our ultra-versatile garments using sustainable fabrics in uniquely whimsical prints. Our slow fashion ethos rejects seasons and trends, instead creating timeless, well-made and comfy clothes you can love forever. We use a gorgeous blend of organic cotton and linen as our signature fabric - it’s strong and planet-friendly, and super-comfortable to boot. It even softens with age! Every part of our clothes, from the buttons down to the elastics, is 100% natural, sustainable and compostable. Wild Clouds garments pair perfectly with trainers, boots, heels… and slippers. So whether you wear them to bed or to brunch, you’ll look and feel a little bit magical.