Paula Roworth in her Withnell studio.


west pennine moors, lancashire

Hi I'm Paula the founder of Withnell. I have been making clothes since I was a little girl. Altering, repairing and making for friends has been a huge part of my life. It has been a dream to develop my own brand and now I am living that dream.

I am a hands on designer. Everything is lovingly handmade in my studio sewing the threads of British tradition and quality together in unique, fun and easy to wear garments that defy trends and seasons.

The story behind the business
Meet Withnell

WITHNELL is an exciting amalgamation of my life experiences from the fashion industry and from teaching. I describe myself as an 'oldtrepeneur' because I started WITHNELL in my fifties. I didn't want to always be wondering 'what if?" So I took a leap of faith into a whole new adventure with the encouragement of my wonderful family and friends.

My designs are named after people special to me and they have a story to tell which my customers love. These are all real people and part of my heritage. A ribbon is inserted in each garment to embroider the name of the wearer. This way I am showing that my garments have a value and they are part of the wearers journey through life. The ribbon has a motto, ‘love me, wear me, share me. I hope that Withnell finds a place in your heart and your wardrobe forever.

founder Credentials

  • 50s Plus Founder
  • Female Founded Business



43 Chapel Street





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