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Powered by extraordinary people
MIGHT ONE OF THEM BE YOU?
We’ve got big ambitions. We want to become a beacon of thoughtfulness and creativity in a world that needs it more than ever — and we can’t do that with just anyone. We need a talented, committed team with passion in their eyes and small business in their bones; bright, kind, hard working people — people who love what they do, can think creatively and believe in building something bigger than us.
Are you passionate about small business?
READY TO CHAMPION UK INDEPENDENTS
Do you love small businesses to the point of obsession? Do you believe they make our high streets richer and communities happier? Want to make sure UK independents don’t disappear? Then join us. We support them in and outside of work, and champion what they stand for — working flexibly, making by hand and balancing profit with principles for a better world. What else are we looking for? Scroll across.
Were you born with entrepreneurial spirit?
TAKING OWNERSHIP IS SECOND NATURE
At Holly & Co, we’re the kind of people who don’t expect others to figure everything out for us — whether that’s taking responsibility for our own development or making decisions to benefit the business. We love go-getters; those who find and share opportunities, work under their own steam and who won’t stop until they’ve got an answer. Because being entrepreneurial is in our blood.
Do you share our ‘marigolds mindset’?
HAPPY TO GET STUCK IN TO ANY TASK
Roll up your sleeves, we’re going in. We’d never ask you to do something we wouldn’t do ourselves but our team isn’t made up of those who like to watch from the sidelines. We love proactive people who aren’t afraid of getting their hands dirty, because we never let others clean up a mess we’ve made ourselves (and even if it wasn’t our mess, we put our marigolds on and we make it good). Sound like you?
Do you start conversations not fires?
KINDNESS AND OPTIMISM COME FIRST
Changing the world takes an optimistic outlook, honesty and kindness. It’s why we always strive to start conversations not fires, believe in PPI (presuming positive intent) and favour community over competition (always ‘we’ not ‘I’). It’s about coming from a place of positivity and being radiators not drains. So even if we sometimes get things wrong (which we do), we see failure as feedback and try again.
Do you have thoughtful bones?
FOR US, EMPATHY IS EVERYTHING
For us, being thoughtful is just about one of the greatest things you can be. If you’re able to put yourself in the shoes of others, and go out of your way to anticipate needs, look out for those around you and be generous with your time, heart and spirit — you’re likely to be one of us. Thoughtfulness can overcome CV gaps, inexperience and more so don’t be afraid to let this shine through.
Are you ready to embrace change?
TURNING CHALLENGES INTO OPPORTUNITIES
Not everyone likes to roll with it. In fact, sudden change can really freak some people out… but we are not those people. We welcome it rather than fearing it because we know that change brings progress. Plus it’s exciting. We would rather regret things we’ve done than things we haven’t, and pivoting is part of that. So if you can act smart, move fast and help turn negatives into positives, get in touch.
Can you help bring colour to grey?
CREATIVE THINKING IS EXCITING
At Holly & Co, we love to use innovation and creativity to inspire magic, encourage dreams and ignite imaginations. It doesn’t mean you need to have been born with a paintbrush in your hand and sport bright green hair though (although some of our team definitely fit that description). It’s about thinking outside the box and not being afraid to try something new. Sound like you?
Can you show us you’ve got ‘it’?
QUALIFICATIONS ASIDE
We believe that skills, passion and potential often speak louder than qualifications. While having relevant experience is important (and sometimes required), we are most interested in finding someone who is enthusiastic, motivated and aligned with our values. If you're confident in your abilities and can showcase your talents in a relevant way, we encourage you to apply, regardless of your formal credentials.
Ready to get involved?
SEE OUR CURRENT VACANCIES
Paid Media and Social Manager
Paid media and organic social are incredibly important commercial levers for Holly & Co.
We need someone to own our paid media activity, scale it significantly across the rest of this year, and ongoing, building on what we have now and optimise relentlessly so we can maintain efficiency as we grow. You will manage our paid media budget and manage our retained media agency.
You will also own the organic social strategy and commercial impact of our two Instagram accounts, @holly.co and @hollytucker, and our Facebook presence. You will also lead the launch of Pinterest as a new commercial organic channel.
This role is for you if you're a commercially minded paid media and social expert who has owned notable budgets and targets, understands how to deploy media across the full funnel, and knows how to take something already working and make it meaningfully better.
Key responsibilities
Paid Media
- Own and deliver a full-funnel paid media strategy across Meta, Google, Pinterest and other channels as appropriate, working closely with the Digital Director
- Develop and manage campaign plans, budgets and forecasts, ensuring delivery against ROAS, CAC and customer targets
- Plan our annual campaign calendar, balancing seasonal vs BAU and self-purchase vs gifting
- Define channel role, formats, creative, product selection, audience targeting and test plans for all campaigns, collaborating with the wider team.
- Maintain a live feedback loop on creative, ad set and product performance — feeding insights into live optimisations, upcoming campaigns, and other channel activity
- Lead performance analysis and reporting, translating data into clear, actionable insights for the wider business
- Manage our paid media agency, working very closely with them to ensure best-in-class execution and running quarterly reviews
- Work with the site team and product team on continually optimising the product feed
Organic Social Strategy — @holly.co & @hollytucker
- Own the content and commerce calendar across @holly.co Instagram and Facebook — planned with the trading calendar, gifting moments, and self-purchase opportunities front of mind
- Set and track commercial KPIs for organic social and their downstream impact on revenue
- Work alongside our community lead on the @hollytucker account, bringing commercial rigour to an account with strong engagement but an underdeveloped commerce path
- Lead the Pinterest strategy for Q4 2026 and beyond
- Develop and lead our Facebook strategy
- Lead our influencer strategy
Content Production
- Brief the video team clearly and with a commercial context — translating performance data into a sharper creative direction for every campaign
- Maintain a live feedback loop on creative performance — feeding insight back quickly enough to improve the next execution, not the one after
- Lead content days — identifying hero products, directing on set, and ensuring output serves both paid and organic needs
- Ensure paid asset production stays ahead of the campaign calendar — never scrambling for creative at peak
- Guide organic content direction across both accounts — ensuring every piece has a commercial reason to exist alongside its creative one
About you
Experience & Skills
- 4+ years experience in ecommerce, managing full funnel paid media across multiple channels
- 4+ years of experience in organic social, with a strong focus on organic metrics, strategy and growth
- Proven experience managing paid budgets at meaningful scale and driving measurable results
- Strong hands-on knowledge of Meta Ads Manager and Google Ads
- Organic social experience with a commercial and analytical mindset.
- A demonstrable track record of using data to drive decisions, with reporting on performance to senior stakeholders.
- Comfortable directing content production, briefing video teams and creative resources
- Experience using Google Analytics or similar
- Experience of feed management is desirable
- Experience managing an organic and/or paid presence in Pinterest is an advantage; a genuine willingness to learn and lead it is essential
Personal Qualities
- Target-driven: You're motivated by goals and love the challenge of exceeding them
- Proactive: You don't wait to be told what to do—you see opportunities and take initiative
- Resilient: You thrive under pressure and are comfortable working in a dynamic, evolving business
- Curious: You're always learning, testing, and looking for ways to improve
- Collaborative: You work well with others and can influence across the business
- Passionate: You care about small businesses and want to help them succeedTarget-driven: You're motivated by goals and love the challenge of exceeding them
- Proactive: You don't wait to be told what to do—you see opportunities and take initiative
- Resilient: You thrive under pressure and are comfortable working in a dynamic, evolving business
- Curious: You're always learning, testing, and looking for ways to improve
- Collaborative: You work well with others and can influence across the business
- Passionate: You care about small businesses and want to help them succeed
Working at Holly & Co
This is a full time, permenant role with 2–3 days a week in our Twickenham office. We are a genuinely close team — the kind where people stay because they care about each other and about what we are building together, not because the perks are impressive (though we do celebrate well).
You will report into our Digital Director, who sits on the senior leadership team. You will have access to senior leadership on brand and creative when you need it — but this is a role with genuine autonomy. You will be trusted to own your remit.
You will have the support of a junior Social Media Executive who will handle execution, community management, posting, and stories across both accounts — giving you the headspace to focus on strategy, performance, and the agency relationship.
About Holly & Co
We’re a young but growing entrepreneurial company looking to build our brilliantly driven and kind team.
We are a B Corp and committed to our role as a business to provide an inclusive, thriving and safe environment for all our team. Our culture is one based in kindness, to not only one another but our Co’s, the wider world, and our planet. We are committed to building a company that is a force for good.
We learn from others, have a big vision and move fast. ‘Fast-paced entrepreneurial environment’ is often used, but we really are! We invest in our team for the long term and want to grow as a family together.
A note:
Diversity and inclusion are important to Holly & Co. Diversity is about embracing differences, being inclusive, creating possibilities, and growing together to improve performance and the working environment.
We celebrate and embrace everyone's differences and treat every colleague with dignity and respect.
We know that diverse and inclusive teams help us deliver our best work, and we love to see applications from groups who are currently underrepresented in our industry.
Please let us know if you have any accessibility requirements or any other questions to careers@holly.co.
How to apply
Please send your CV and a cover letter to careers@holly.co — and include answers to the following three questions. We read every application, and a thoughtful answer to these three questions will tell us more than the CV alone.
This is a senior role with a salary dependent on experience and aligned to market benchmarks. For a confidential discussion, contact Dani on careers@holly.co.
Closing date for applications is midnight on Wednesday, 24th June 2026.
- Why you’re interested in the role and Holly & Co and why do you think you would be a good fit
- The paid media campaign you’re most proud of (why and what were the results)
- Tell us about a social account — in or outside our category — that you think gets the balance between great storytelling and commercial performance exactly right. What makes it work?
Please let us know if you have any accessibility requirements or questions at careers@holly.co.
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