THE UK'S LESS ORDINARY LOYALTY PROGRAMME

How it works

 Join The Club

Gain exclusive benefits including a 10% welcome discount on us

Earn Points

Earn a point for every £1 you spend supporting our small businesses

Unlock the Tiers

With enough points you unlock the tiers for even more exclusive treats

Tiers that get even more exciting

Loyalty, but not as you know it

Supporter

0-249 points

If you're an entry level club member, your exclusive perks begin right here. You get to benefit from:

  • Special discounts throughout the year, on us.
  • Exclusive 'members only' product drops & limited editions
  • Early access to the latest finds and Holly & Co launches
  • Automatic entry into Holly's brilliant 'surprise draws'
  • 48 hour pre-order access to sell out items before they disappear
champion badge

Champion

250-999 points

If you’ve shown up for small businesses time and time again, it's only right that you're rewarded with:

  • Special discounts throughout the year, on us.
  • Exclusive 'members only' product drops & limited editions
  • Early access to the latest finds and Holly & Co launches
  • Automatic entry into Holly's brilliant 'surprise draws'
  • 48 hour pre-order access to sell out items before they disappear

PLUS...

  • Even more exclusive product drops & limited editions
  • Even more special pre-orders available just for you
  • Access to 'Holly’s Little Gold Book' of creative inspiration
Ambassador

Ambassador

1,000+ points

If you're a small business Ambassador then prepare to be truly appreciated. You'll be treated to:

  • Special discounts throughout the year, on us.
  • Exclusive 'members only' product drops & limited editions
  • Early access to the latest finds and Holly & Co launches
  • Automatic entry into Holly's brilliant 'surprise draws'
  • 48 hour pre-order access to sell out items before they disappear

PLUS...

  • Even more exclusive product drops & limited editions
  • Even more special pre-orders available just for you
  • Access to 'Holly’s Little Gold Book' of creative inspiration

PLUS...

  • A bespoke concierge service to cater for your every possible gifting or interiors need
  • Personal invitations to 'Holly's Moments' — exciting creative shopping events for VIPs only
  • A 'for your eyes only' invitation to something very special (coming in 2026...)

Reap the rewards of shopping small

"Imagine a loyalty programme that gives you the same feeling of excitement as the NatWest Pigs! I wanted to create something truly less ordinary to reward customers for voting with their money. So from the most exclusive, limited edition product drops, to access to my Little Gold Book — not to mention some amazing 'surprise and delight' perks along the way — our benefits are designed to bring joy, not just discounts. Ready to join the club and be rewarded for shopping small? You're in for a treat (or several)!"

Holly Tucker MBE, founder of Holly & Co

Benefits you won’t find anywhere else

Designed to bring joy, not just discounts

Access to Holly’s exclusive edits and creative tips

10% birthday discount

Special birthday discounts and other joyful treats

Exclusive members-only limited edition product drops

Pre-order

The opportunity to pre-order items before they disappear

Pink RSVP card

Personal invitations to exciting VIP shopping events

Early Bird

Early access to the latest finds and Holly & Co launches

Surprise Draws

Automatic entry into Holly's brilliant 'Surprise draws'

Co Concierge Bell

Concierge service to help with your every Holly & Co need

Any questions?

We've answered some popular ones here.

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