Selling on our marketplace
WHAT WE LOOK FOR IN OUR CO-MMUNITY
Think of Holly & Co as the most discerning department store for small businesses — one that’s carefully curated by less ordinary design, quality and uniqueness. We love products that are memorable heirlooms to be cherished or given with pride, but what also sets us apart is that we’re a community of passionate, hard working artisans that wants to change the world.

Our focus is on the handmade
CHAMPIONING MODERN CRAFTS(WO)MANSHIP

Are your products skillfully made? Is there a hand-crafted element? Do they make people feel something when they touch them? We host knitters, screen printers, embroiderers, graphic designers, chocolatiers, artists, sewers... our list is limitless but it's makers, creators and innovators of all varieties. People who champion modern craft and love what they do. Scroll across to find out more.
We love the unique
DISCOVERING LESS ORDINARY FINDS

You know those products you come across once in a lifetime that you absolutely can’t wait to show to others? Innovative, clever, ideas-driven items or finds made of something really unusual or in a unique way perhaps? We look out for surprises that can’t be found with the large retailers and that, as soon as people spot them, they fall in love with their originality. That’s what we cherish.
Spreading joy far and wide
TRULY THOUGHTFUL GIFTS

When it comes to gift giving, we’re big believers in ‘the more thoughtful, the better’. We curate to help customers make the most of every life moment, large or small. We want to share heartfelt ways to connect people when words aren’t enough. From IVF gifts to celebrating first holidays, we look for original, empathetic products which help do this.
We believe in heirloom products
BELONGINGS THAT LAST GENERATIONS

The world has enough ‘stuff’. So we only like to share treasures that are made to keep. If it can be loved by someone and then passed on for others to enjoy — bingo! We believe in quality creations that last a lifetime (unless it’s a cake or a bottle of something lovely of course). The more we can keep out of landfill, the better (hence our ‘no plastic tat’ rule).
Benefitting the planet or communities
PRODUCTS THAT DO GOOD

We relish products that are made or packaged in a particularly planet-friendly way, or that have social purpose, and we’re always clear on how. What exactly is it made of? Does it contribute to helping others through charities in any way? Does the brand hire people who just need a bit of a break perhaps? We are passionate about leaving the world better than we found it. Especially if it does so in an innovative way.
Community over competition
WE ARE STRONGER TOGETHER

At Holly & Co, it’s not just great products we accept onto our marketplace but great people too. We love to have a mix of makers who are original thinkers, purpose-driven and stand up for each other. We call our sellers Co’s because we’re a ‘Co-mmunity’, which means we stick together, collaborate and help each other out. We work harder than most — but we truly believe the benefits to all our lives are many.
Interested in joining?
HOW DO YOU APPLY TO BECOME A CO?

Our marketplace is highly curated and invite only as we know that's what makes us special. There is a waiting list currently (and we're a very small team!) but if you want to wave your hand and tell us about your small business — and your offering reflects the above — then please use this form to share the details. We promise to read each one and if a match is possible, we'll be in touch. Just as an FYI, we don't accept other retailers, serviced based businesses or mass produced items (only unique, thoughtful products that aren't widely available and are made with love).
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