shop independent
we believe
We’re on a mission to encourage everyone to vote with their money and shop independent. Small businesses are the lifeblood of the UK economy, with SMEs making up 99.9% of all private sector businesses in the UK, and, after one of the toughest years in recent history, now more than ever small needs our support.
We’re spearheading a movement, calling on consumers to understand the value of their pound and where they spend it. Encouraging everyone to vote with their money for the kind of world they want to live in.

how we're making change
Everyday we’re actively campaigning. Here are just some of the ways we’re sharing our mission to cheerlead everyone to shop independent.