About Us

Founded by Holly Tucker MBE, Holly & Co is (cheer) leading the small business revolution in the UK. Holly & Co is here to help you, whether you are a dreamer, dabbler or doer. Our dream is to help everyone 'do what they love' for a living.

A little about us…

Holly & Co is a unique concept, the first of its kind. Our aim is to shine a light on the remarkable creatives, small business owners and Artisans who are the backbone of our societies.

We champion the butcher, the baker and the letterlight maker, as much as the illustrator, florist and paper bird artist. We’re here to demystify the grey world of business, once and for all – allowing dreams to take flight. We’ll also inspire in equal measure, through curating untold stories and putting on events that recharge the soul.

Whether you’re dreaming about starting a small business, you’re moonlighting every spare minute you get, or you’re already running your own enterprise, we’re here to support you on your unique journey. We are the official cheerleaders of creative small businesses.


Hello, I’m Holly. Some might call me an entrepreneur, but I like to think of myself as an imagineer – someone who believes in the impossible and the power of creativity.

After a decade of creating notonthehighstreet.com, one of the first small business marketplaces in the world, I’ve now decided to continue my life’s quest, to bring colour to the world of grey. How? By continuing to believe, champion and shine a light on the incredible talent of creative small business owners and Artisans across the world.

As the UK Ambassador to Creative Small Businesses, I’ll be working to positively influence this creative movement by amplifying its voice where it matters most. I want to make sure that handcrafted doesn’t become a thing of the past, and that talented Artisans have the support and tools they need to continue making a living doing what they love. I will be championing a new way of ‘doing’ business and growing, what I have named – The Good Life Companies.

The Community

We believe that birds of a feather flock together, so we've set out to build a creative community like no other, a place to share stories, learnings and generally inspire. If you don’t know this group of amazing people, here's a few stories from members of this talented tribe.